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Dennys Parra

Automation & AI for Business · 10 Years in Automotive Operations & Sales

📍 Santiago, Chile · Remote / Hybrid +56 9 9008 0338 dennys@denparra.com LinkedIn https://www.denparra.com

Profile

I build systems, WhatsApp bots, and web apps that bring order to real businesses. Hybrid profile: commercial leadership + applied technology. I lived the problem from the inside — which is why I build tools that business people actually use.

Experience

Automation & AI Specialist · Developer Sep 2025 — Present

Freelance — denparra.com

Santiago, Chile · Remote / Hybrid

  • Custom web application development (Next.js, SvelteKit, Astro).
  • Process automation with n8n and conversational AI (OpenAI).
  • Sales and support bots for WhatsApp with data persistence (Twilio, Supabase).
  • AI-assisted development with Claude Code, MCP, and custom Skills — plus CLIs like OpenAI Codex and Opencode — to ship faster without sacrificing quality.
Branch Manager 2020 — 2025

Queirolo Autos

Full dealership operations · Automotive industry

  • Responsible for consignment, sales, document management, transfers, and insurance.
  • Digitized operations by building a custom management system, eliminating paper-based processes.
  • Launched the dealership's website and WhatsApp channels for lead generation and customer service.
  • Led a team of 10 people
Sales Executive 2017 — 2020

Queirolo Autos

Vehicle & related services sales

  • Full sales cycle management: customer advisory, negotiation, and closing.
  • Coordination of financing, insurance, and administrative processes for each vehicle delivery.
  • Sold 550+ cars
First freelance projects 2016

Self-employed

Web development & automation for SMEs

  • First real solutions for businesses while working in commercial roles.
Customer Service 2009 — 2016

Hotel Ucaima · Venezuela

Service origins

  • Customer service, cash handling, and billing. Where the commercial muscle began.

Selected projects

SIQ — end-to-end operations platform for car dealerships One database per client, not a shared folder

Consignments, sales, payments and title transfers spread across spreadsheets with no traceability or clear owner. Multi-tenant SaaS with a separate database per client: stock, consignments, sales notes, payments, plate lookups, expiry alerts and reporting.

SvelteKitPostgreSQLDrizzle ORMLucia AuthTypeScript
Queirolo Autos — public site and self-service inventory panel Real client in production on its own domain

An established dealership whose inventory was not online and that depended on a third party for every change. Own site with a filterable catalogue, complete vehicle pages, contextual WhatsApp contact and a private admin panel the team runs itself.

Next.jsReactTailwind CSSSanity CMSSentry
Watul — WhatsApp CRM deployed on the client’s own infrastructure Shared inbox + pipeline + campaigns + assisted AI

One WhatsApp number worked by several people, with no owner per conversation, no shared history and no commercial follow-up. Shared inbox, sales pipeline, campaigns on approved templates, no-code automations and AI-drafted replies a human reviews before sending.

Next.jsReactTypeScriptSupabaseWhatsApp Business API
Automotive web platform — productised dealership website Catalogue + own panel + forms to your inbox

Dealerships selling through social media with no site of their own and no way to update it without help. Reusable dealership site with catalogue, vehicle pages, lead forms delivered by email and a private admin panel, ready to be rebranded per client.

Next.jsReactTailwind CSSSanity CMSResend